The Funnel That Made NO Sense

AOV HERO

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Most People Try to Sell Everything on One Page. Few Realize Why Million-Dollar Funnels Don’t.

Mon. Jan. 19th, 2026 | 11:21 am EST - 133,232

By Waju Og

Founder, Salescraft LIVE, Whitestown, IN

THE FUNNEL THAT MADE NO SENSE

A few nights ago, I clicked a strange ad about shoulder pain.

It didn’t go to a store.

It went to what looked like a sleep magazine article.

No “Buy Now” buttons.

No pricing.

No product pitch.

Just a story.

And something about it felt… engineered.

So I started digging.

WHAT I THOUGHT WAS WRONG (BUT WASN’T)

Like most people, I assumed conversion problems come from:

"weak copy"

"bad headlines"

"poor design"

"not enough traffic"

So we rewrite.

And tweak.

And redesign.

And still wonder why the page doesn’t convert.

That’s exactly what I believed too.

Until I saw this funnel.

THE MISTAKE ALMOST EVERYONE MAKES

What most people don’t realize is…

The problem isn’t what your page says.

It’s trying to make one page do three different jobs.

This funnel didn’t.

And that changed everything.

WHAT THEY WERE DOING DIFFERENTLY

Here’s what this funnel was actually doing.

And this is the part that slips by unnoticed.

It was not trying to sell on one page.

It separated the jobs.

Page 1 — Recognition

An article that makes you realize you’re doing something wrong without knowing it.

Page 2 — Explanation

A simple offer page that explains the product without emotional noise.

Page 3 — Profit

A cart designed like math, not like shopping.

Most people try to do all three of these on a single page.

That’s why their funnels feel heavy… and don’t convert.

THE NUMBERS THAT MADE ME LOOK TWICE

When I checked the traffic data, it got wild.

Over 1,000,000 visitors per month to the article.

Over 400,000 people clicking through to the offer page.

A cart quietly pushing most buyers to the largest bundle.

Estimated revenue from this flow?

Roughly $1.7 million per month.

From a pillow.

And the writing wasn’t special.

The structure was.

THE PART THAT CHANGED HOW I SEE FUNNELS

I kept asking myself a simple question.

Why can they afford to buy over a million visitors every month?

It’s not because their ads are better.

It’s not because their copy is magical.

It’s not because pillows are exciting.

It’s because every buyer is worth far more than you’d expect.

And the pages are structured to make that happen.

This funnel wasn’t optimized for conversion.

It was optimized for Average Order Value.

The advertorial prepares the emotion.

The offer page explains the product.

The cart does the real work.

Quietly pushing people toward the smartest, most expensive choice…

Without them feeling sold.

WHY MOST FUNNELS NEVER REACH THIS POINT

Most pages try to:

educate

persuade

sell

maximize the order

all in one place.

Which creates friction.

This funnel removed the friction by separating the roles.

And that’s when it clicked for me.

I mapped this entire structure into a simple blueprint.

Something you can apply to:

- ebooks

- courses

- coaching

- ecommerce

- lead generation

- even YouTube funnels

I call it AOV Hero.

Because the real hero of this funnel wasn’t the copy.

It was the Average Order Value… and how the pages were designed to support it.

AT THIS POINT, YOU HAVE TWO OPTIONS...

You can see the full AOV Hero blueprint and how this structure works step by step.

Or, if you just want the advertorial template I extracted from this page, you can grab that for free.

See the AOV Hero Blueprint – $49

Get the Advertorial Template PDF – Free

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